Web Design Blog

Kinect Web Design posts


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So you've heard a lot about responsive website's but what are they exactly?
A responsive website is simply a website that adjusts according to the screen size of the device you are using.

The importance of a responsive site has increased as people are accessing information through smart phones and tablets unlike before. Let's say you have a website and it's not responsive. It will be hard to navigate through on a smart phone as it won't shrink to accomodate screen size. A non-responsive website will irritate users and you'll lose customers to a more easy to navigate website. On a smaller device the responsive website should strip out all the 'extra fluff' and have the most important things on screen. On a responsive website the navigation menu usually shows as an icon that can 'drop down' when clicked to select a category and uses mobile friendly buttons like "click to call" for telephone numbers to make it easy to contact you.



Ok, so you have a website and can't be found on the search engines. What's going on?
The science of being found is called SEO (search engine optimisation) and it can be a frustration for many website owner's.

There could be several things wrong, firstly check that your website has meta tags. Google still uses the description to display in the search results.
Another thing to check is that your content is relevant to your page title. Search engines will be checking for content on your page that is relevant to the page title.
This is because the search engines want you to find what you are looking for when you enter your search phrase.
Filling in alt tags for links and images helps Google determine if your page is relevant.
Don't try and fool Google with spamming your webpage with keywords etc, you just might get blacklisted.
It's best to use best practices and follow the guidelines and a few seo tools.
Create content. Information is the sticky content that will keep your customers coming back. Write articles, free tips, have downloadable content or help videos related to your market.
Keyword Optimisation. Aim for long tailed keywords, they are usually less competitive and you'll have better conversion.
EG: If a customer types in Batman toys on the internet this tells us that the customer is still in research mode.
However if someone types in Batman Power Attack Combat Kick Bat-tank then that tells us that the customer has done their research and is now ready to buy.
SEO is no miracle cure so it is good to keep in mind that SEO is just one part of your tool kit.